Social media communication in the beauty industry

Lash stylists build their increasingly popular false eyelash sets lash by lash, with great precision and quality materials. They are the target audience of the elegant, clean yet trendy social communication of the Lash & Lashes brand which specialises in false eyelash accessories.

Lash & Lashes

With Lash & Lashes’ social communication, we strive to step into the shoes of our target audience and create content for Facebook and Instagram that not only captures the attention of this lively, ever-fashionable community, but also inspires engagement.
The posts that appear every other day are designed to be the perfect blend of light, fun and educational content, as well as images about finished eyelash sets. To further build the brand, we display recurring, consistent brand elements on every creative we publish. In addition to single-image posts, we design and create animated and carousel content as well.
We also manage promotional highlighting of the posts that appear, with a strong focus on targeting the right audiences to ensure that different types of messages reach the right audience.

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