Development of a data strategy and measurement system for a market-leading professional portal

As part of our website analytics service, we developed a comprehensive digital measurement and data strategy system for Menedzser Praxis. This system provides a clear understanding of where visitors come from, how they use the website, and which marketing activities deliver the best results.

During the project, we assessed the existing measurement setup and created a detailed, business goal–driven plancovering the entire AdóPraxis.hu user journey. We set up and synchronized Google Tag Manager, GA4, and the CRM systems to ensure that all data is collected accurately and transparently.

In addition, we conducted a training session for the Menedzser Praxis team, enabling them to independently manage and further develop the measurement system and effectively use the data for campaign planning.

The resulting data strategy now provides a solid foundation for future marketing activities—whether performance-oriented campaigns or precise, remarketing-based communication. Thanks to this, Menedzser Praxis can now truly optimize its online presence and advertising in a data-driven way.

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