YouTube is now much more than a simple video-sharing site: users upload videos to the platform minute by minute, from entertainment and educational topics to shows that go beyond TV productions - no wonder more than two billion active users watch a billion hours of video daily. The site provides a great opportunity for you to stand out from the crowd, get people to know your brand through movies, and then accompany them from acquaintance to purchase.
With TrueView ads, you can easily reach and engage your target audience because, like a traditional TV commercial, they can appear in different lengths before, during, and after your videos. While viewers have the option to skip ads after 5 seconds, the huge advantage of this format is that you don’t have to pay for those - the platform only bills impressions when they actually watched your ad for at least 30 seconds. This makes TrueView one of the most competitive forms of advertising to help you reach your potential customers at every level of your sales funnel.
TrueView ads can appear to users on desktop, mobile, tablet, TV, and game console before, during, or after the video.
Short, eye-catching Bumper ads can’t be skipped by users, so it’s guaranteed to get their full attention for 6 seconds. This makes it perfect for branding: the more they come across your short message, the more likely they are to visit your website later through another ad or on their own. We recommend using Bumper ads to get users into your sales funnel and introduce them to your brand.
Bumper ads can appear on any device before, during, or after the video, but are especially effective on mobile devices.
If viewers have already come across your video ads, you can make sure they can recall your business later and visit your website, as well. Overlay ads are the perfect solution for this, as they remind users of your offer with a short text or a narrow image during the video, which they can click to contact you right away.
Google Ads offers a number of additional ways to introduce your videos - and thus your brand - to as many people as possible. A great way to do this is to use Discovery ads, which appear to your target audience when and where they are inspired, looking for new solutions and information about them. Your video easily blends in with the content for those interested, appearing in a native environment, and providing an opportunity for your company to be the one with which consumers will engage in the long run.
With the help of Discovery ads, your video can appear at the top of the search results page, even in the first place.
We evaluate the performance of your campaigns together with you, focusing primarily on ROI, so that it is worthwhile for you in the long run.
We pay close attention to your campaigns even when your account manager is on leave, we always take care of his or her substitution.
Our goal is to generate additional revenue for you that adequately compensates for our campaign management fees.
We don't ask you to commit to the long run immediately, we will work on it month after month to prove to you that it’s worth working with us.
We work as a team, so we can easily cope with multi-platform campaigns, creative tasks or tighter deadlines.
In addition to campaign management, we have a lot of experience in a number of related areas, be it creative design, landing page creation, search engine optimization or even A/B testing.
"Thanks to a few months of business development and optimization processes following the Google Ads audit, we have increased the number of bookings received through ads within a year with the help of our new partner."
“Selector is the most suitable and agile PPC agency I’ve ever met. I recommend them to those who are not simply looking for an executor, but a partner to think together with. In short: they make our lives easier. #weloveworkingwiththem”
"By paying maximum attention to our users, by relying on objective data and years of experience, by following the latest trends, we always achieve great results together!”
"Our campaigns running in 7 countries are all managed by Selector; and it's not just one person, but a whole team working on our campaigns. They document everything, measure everything, explain everything and are open to our ideas. By far the best Google Ads team I've ever worked with."
"It is especially important for us to be able to use the Google advertising network to the fullest so that we can increase the traffic of our webshop and the popularity of the related services. Selector offers us even more by creating and optimizing our landing pages so that we are able to achieve the best possible results."
"The most efficient way of optimizing our resources is by letting Selector manage our Google Ads campaigns. Only such well-prepared specialists are able to keep pace with the continuous development of our platform and give us the needed time and knowledge for our ads to succeed. Their success is confirmed by our increased traffic."
"Tamás and the team at Selector tripled our sales within 2 years with a well-customized website and the optimization of our Google Ads campaigns. Thanks to them!"
"We like working together with Tamás and his team. This cooperation is a process of thinking together, that is helped by their relevant questions. Ever since we started working together, we've been feeling safe, because the support given by Selector is leading to tangible business results."
"Working with you is always inspiring. I am grateful for you assisting us wholeheartedly and with great ideas in the realization of our professional dreams."
"We have been working with the Selector team for several years. They know exactly what we need to achieve our goals. They also know which one of the latest technologies and creative ideas is the best for us. They create precise and measurable business value with their work. Plus they are very nice people."
"It was great to work with Selector. They are a reliable and professional team with a performance-driven attitude. They leverage their excellent SEO expertise in multiple languages. If you need a real competitive edge to grow your business, the Selector team is clearly the best choice."
"We appreciate the precision, proactivity and friendliness with which the Selector team is helping the Medve Matek team get its message to as many people as possible. Thank you for everything!"
"I recommend working with Selector, as Tamás and his team pay great attention to their clients, they work really precisely and provide a structured process during all the projects. This not only guarantees successful campaigns, but also saves clients from the stress often coming from keeping touch with an agency: your ads are in good hands."
As a Google Partner, we've managed more than 100 advertising accounts in the last years.
With the help of our audit services, we explore the untapped opportunities to further enhance the performance of your website, landing pages and campaigns, so that they can generate even more conversions and revenue or a better ROI for you!Request a Google Ads audit