UX research aims to uncover the behaviour of potential customers and buyers, and use this information to improve the interface through which they interact with your business - be it a website, a mobile app or any other platform. We carefully select the best research tools and methods according to the stage of research and the primary objective, so only relevant aspects are examined to draw conclusions that support effective UX development. At Selector, we have professional developers and designers working together to improve the customer experience of your business and generate more traffic for you.
Heatmaps show you where your visitors click, how they navigate on your site, or how far they scroll down on each page. We can learn how visitors interact with your site on desktop, tablet and mobile devices. This allows us to identify active and inactive parts of the screen and make changes that improve the user experience and result in an increased number of conversions.
Clicks and taps
We can better understand user behavior by analysing the recordings of visits made on the website, including scrolling, mouse movements and clicks. It can help us identify the weak points of the website: what causes problems or frustration for users, what they overlook, where they get stuck, turn back or leave. By replaying and analysing sessions, we can more easily identify pain points, errors and fix them to increase conversions in a short time. We can also analyse the recordings based on the user segments and devices that are relevant to your business.
Website exits and
Even a few small changes on the website can often result in significant improvements in conversion rates. With A/B tests, you can experiment with different changes (in text, images, CTA buttons, etc.) without having to permanently change your pages. While it is very tempting to test many ideas at once, we prefer to recommend a systematic, step-by-step approach in order to achieve results. We often use a specific test called personalization, where we present different versions of the same page to different personas, with messages specifically tailored to them.
Surveys allow us to identify the purpose of a user's visit, to measure their satisfaction with a specific page or the website as a whole. We can also get feedback on information or features that visitors miss, or focus on getting to know their profile, background and user habits in order to develop customer personas. Depending on the purpose of the survey and the number of questions, we can choose a technique consisting of a single question or a few simple ones, or even create a multi-page online questionnaire.
During individual in-depth interviews, we have the opportunity to explore in detail the needs and expectations of users, the underlying reasons behind visitor statistics, their motivations, the weaknesses of the existing website or mobile application and areas for improvement in order to optimize future developments. Interviews no longer need to be conducted face-to-face: an online video call and screen sharing is just as ideal for getting answers to our questions. Recorded with the interviewees' consent, the footage can also be edited into short video clips, providing valuable insights for future improvements.
Online video interviews
The aim of this kind of research is to test the information architecture (IA) of a future website or mobile app, tailored to the specific customer needs and without the distorting effect of visual elements, before starting the graphic design of the user interface, in order to ensure the optimal design of the IA. The results minimise the risk of visitors getting lost on the website or not finding the content they are interested in. This research technique allows us to find out how customers themselves would structure the content of the website, so it provides valuable insights for informed decisions about the design of the IA. This method can be very effective for optimizing information architecture, workflow, menu structure or navigation paths.
By testing wireframes, visual design elements, visual designs or interactive prototypes, we can make sure that users are navigating in the right direction on the new website or mobile app. As a result of user validation, we can shorten the navigation path, increase conversions and success rates before implementing or updating a new design. Depending on the current state of development, the materials to be tested can be static images (wireframes), mockups or screenshots, or partially interactive prototypes with reduced functionality.
Graphic visualisation testing
Before launching the website, it's recommended to make sure that the website or mobile app you have designed and built is working properly. An expert UX review or an in-house test team can quickly identify the main bugs, but tests conducted with a larger sample will give a more accurate result. In this case, the participants involved in the research carry out specific tasks on the website independently, without the help of a moderator, then report their experiences and any errors through online questionnaires, screenshots and screen recordings. Pre-launch fine-tuning and taking into account user perspectives can further improve the site experience and the conversion rate as well.
Remote user testing
Identifying and reporting bugs