Professional credibility packaged in a user-friendly way

When a web development team works on a serious topic such as health preservation, the first step in the design process is to clearly identify the target audience and ensure that the professional content speaks to them in a clear and accessible language.

Osteoarthritis may sound like a highly specific issue at first, and fortunately it may seem distant to many people. Nevertheless, there are many life situations in which it is important to consciously focus on prevention. The product website was therefore created with the aim of presenting – in a colourful, easy-to-understand and accessible way – when the long-term use of the Arthrevin cartilage-supporting dietary supplement may be justified.

The seriousness of the topic is balanced by a friendly colour palette and easy-to-navigate graphic elements. This makes browsing the site a more personal experience, while thoughtful web design visually guides the eye and directs readers to the most important information right away. The use of photos for the personas was also a deliberate decision: within the first seconds it communicates that the product is not intended exclusively for the older generation.

Detailed professional content is placed on separate subpages, allowing interested visitors to explore the topic more deeply. One of the most visited sections of Arthrevin.hu is the “Where to buy?” page, which also serves as a clear example of how the shortcomings identified during the SEO audit of the previous website were addressed in the redesign.

The creation of the website is a good example of close cooperation, where the client’s in-depth professional knowledge was combined with a marketing-focused approach.

Read about our similar projects here: our website development references.